Could the New York Rangers be adding a sponsored jersey ad patch? Disguised as a fan survey with the reward of Rangers signed memorabilia, the Rangers had questions about their sponsors. Which ones do you recognize, and do you use them? The regular survey questions, but towards the end of the survey they ask a question that is the most interesting to Rangers fans. “If the Rangers were to include a sleeve patch featuring a brand on their jerseys in the upcoming season, how would that impact your perception of that brand?”
Just got a survey from the Rangers asking about jersey patch sponsorship. Looks like the Rangers are feeling out their fans about the possibility of one. I would think they have one by next season. #NYR #NoQuitInNY @4EverBlueshirts pic.twitter.com/yJ7eHQ4sTy
— Kyle Hall (@KHallNY) October 12, 2022
Marketing Dollars
In August 2021 with the NHL and the world recovering from the Covid-19 virus NHL Commissioner announced that for the 2022-23 season NHL teams can sell a 3-inch-by-3.5-inch space on their team’s sweaters. The NHL is allowing teams to place these ads in four spots on the jersey, left and right shoulders, and left and right chest. From the look for the Rangers question, they are exploring a shoulder ad. There are rumors of deals worth north of 10 million dollars for the ad space. This season will be the third year that teams have advertising on their helmets. Jerseys are just the next step.
Who will be the sponsor?
It would not surprise me to see a gambling company. They have an unlimited marketing budget and every other commercial is either BetMGM or Caesers during games. I think Chase is an obvious choice, plus the colors match up well. Maybe Benjamin Moore doubles up and puts their logo on the jersey as well. I hate it. When I see jersey ads I think of minor leagues. To see storied franchises like the Montreal Canadiens wearing a blue RBC patch on their jersey just doesn’t look right. The worst one of them all so far is the Toronto Maple Leafs, who are sponsored by Milk.
Got Milk? New @MapleLeafs patch from Dairy Farmers of Ontario pic.twitter.com/9ivU3zs6EZ
— SiriusXM NHL Network Radio (@SiriusXMNHL) September 20, 2022
Sounds Off
Let me know your thoughts. Do you like the patches? Do you hate them? Who do you think the Rangers will pick? As much as fans don’t want to see it, it is only a matter of time.
Be sure to bookmark our hockey page for hockey coverage and follow Belly Up Hockey on Twitter: @BellyUpHockey. Follow me on Twitter for more takes on the New York Rangers and USA Hockey: @KHallNY. You can also listen to my NY Rangers podcast The Broadway Hat Podcast on Apple Podcast and Spotify for Rangers news and interviews with past and current players.
