Wherever there’s potential for a sizeable profit, an influx of new sports betting companies look to make a name for themselves. AI is a good, recent example of this. Two years ago, AI news was on the backbenches of technology newsletters and websites. Those in the industry who have been waxing lyrical about its potential have been redeemed and vindicated.
However, the colossal switch in rhetoric and trillions of dollars pouring into the industry have meant a sharp rise in companies looking to frame themselves as the next big AI startup. A lot of these companies are operating in good faith and some have genuinely groundbreaking ideas. But, there can be businesses and individuals that aim to cut corners and take advantage of the current market boom.
What’s AI got to do with sports betting, you ask? Well, although several fantastic sports betting brands are knocking about, many of them offering top-quality service, the industry is now so packed with companies looking to get in on the action that picking an established brand to do your sports betting with is becoming a more important element that many bettors are factoring in before they decide to sign up for a new betting platform.
Positives Of Picking An Established Sports Betting App
The best sports betting apps will have several strings to their bow—it’s not a one-size-fits-all approach. However, there are a handful of positives when it comes to picking a recognizable brand. Firstly, a brand with a prominent name will often have many years of experience in the sector. They’re not looking to ride the curtails of the current industry boom. They’ve identified that the industry was on the precipice of something big. Because of that, they spend time, money, and research to ensure their brand stands out amongst the rest.
This doesn’t automatically mean they’re better than the new competition. Having such a standing in a competitive industry means they’ve got longstanding relationships with prominent game designers. Also, they are more aware of important customer service elements, such as the importance of licensure, welcome promotions, and how to provide a platform that delivers.
Prominent names in the sports betting industry, like DraftKings, Bet365, and William Hill, are all part of a bracket of sports betting platforms and apps that have grown their bases into the millions. They’ve done this by maintaining their app quality and the range of betting markets they offer. Still, these prominent names also recognize the importance of promotions for new and existing customers. Many of these promotions are aimed at high-profile events. These include the Super Bowl or other key championship games. The NBA playoffs and this year’s Euro 2024 soccer tournament are two examples.
Do I Have To Use An Established Sports Betting Brand?
The sheer number of sports betting platforms and apps can be a blessing and a curse. Millions of sports bettors will shop around, taking advantage of multiple welcome bonuses and promotions. But, it can be just as easy to get lost in a sea of promotions and sometimes get stung by a few sneaky terms and conditions.
Established brands are often less likely to encounter some of the difficulties that challenger sports betting platforms can face with their terms and conditions. There are some key terms and conditions to look out for. These include wagering requirements, max withdrawal amounts and whether your betting promotion is in credits or money you can withdraw.
Let’s say football is your favorite sport. You enjoy keeping up to date with the latest NFL news online and use your phone or tablet to place your bets. DraftKings is one of the key betting partners of the organization. This often means they run special promotions for new and existing customers that tie in with their multi-million-dollar brand endorsement. Also, they have a renowned fantasy football platform you can access for free via their app. This helps to bring in a significant number of new customers as well.
So, while you’re free to shop around and explore bonuses elsewhere, there are established brands that have been in the business a long time and are more adept and aware of what bettors are looking for.
Conclusion
Like any industry or business, customers will gravitate towards names they recognize. This is especially if they’re renowned for reputable business practices or have a longstanding name in the sector. Again, we’re not going to sit here and say that there are no challenger sports betting apps that aren’t able to deliver. But for them to truly reach the level that established brands are already at, they need to consistently deliver. This inevitably takes time.
By naturally growing their customer base and developing a reputation for having a decent range of markets and promotions, sports betting apps that are less established will slowly be able to carve out an opportunity to put their name in there with the big players. However, these things take time. Mistakes can be made, so picking an established brand can often be the route many people take to ensure they’re placing a wager with a brand they already know.
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