Caleb Williams is a generational talent who the Chicago Bears drafted with the first overall pick in April’s NFL Draft. Since then, Williams has done nothing but prove that he is worth the investment. His latest act will make any fan frustrated with the online merchandise purchasing experience fist pump.

Last Friday, a Twitter/X user known as “Burns” advertised his frustration with Fanatics after ordering a Caleb Williams jersey.

Many of us can relate to Burns’ experience, as online retailers have become increasingly unpredictable with their market growth. The story took a positive turn after Burns received a message directly from his favorite team’s quarterback.

Williams, the new face of the Chicago Bears, took the initiative to respond to Burns’ frustration. His video apology, commitment to send a jersey, and tickets to a game not only delighted Burns but also prompted a response from Fanatics, who expedited their jersey shipment timeline. This sequence of events underscores the influence and responsibility that professional athletes can have in such situations.

Burns commented that Fanatics was contacting multiple fans who ordered a Williams jersey with an apology and update.

This isn’t the first time we’ve experienced pro athletes stepping in to assist frustrated fans, but the act doesn’t get old. In an era of overpriced merchandise hawked by conglomerates monopolizing the market, it’s fantastic to know that pro athletes are watching out for fans. Indeed, Williams will earn more fan support for stepping up to help our guy Burns.

Many fans and talking heads in the media nitpicked Caleb Williams during the pre-draft process, relentlessly looking for red flags. We saw people question everything from his leadership to sexuality in desperate attempts to tear him down. However, Williams’ physical gifts and personality withstood the NFL Draft rigmarole and landed him in Chicago for the foreseeable future.

We’re finding out that Burns posted pre-draft videos to social media that discredited the new Bears quarterback. Williams might not be aware of the slander, but if he is, his actions to assist a former critic are more admirable. As for Fanatics, one can hope the retail giant rectifies the issue that caused delays in their NFL jersey shipping schedule.

Visit Belly Up Sports daily and connect with me on Twitter/X. Also, check out the Third and Ten Podcast, available on all podcast formats.

Featured Image: Todd Rosenberg/Getty Images

About Author

John Fye

I'm a Northeast native, veteran, and an LSU and Oklahoma alum. More importantly, I'm a sports junkie who covers the NFL, NBA, and NCAA for Belly Up Sports. When I'm not working, you can find me walking the dogs, on the beach, or at a Dave Matthews Band show.

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